I think that this is the most important part, because Google is the biggest search engine and it will be the main source of traffic for your blog.

Step 1: Adding a Blog and Ownership Verification

To add you blog to Google, you need to go to Google Webmasters Tools and click “Add a site…” button. Put your blog address (ex. – yourblog.com) and click “Continue“. After this procedure, Google will ask you to verify ownership of your blog. The easiest way to do this is to “add a meta tag to your site’s home page“, so choose this option. Google will generate a meta tag for you. You need to copy this tag, go to your blog’s template folder (or Dashboard => Appearance => Editor) open your header.php file and put meta tag somewhere between head section:

If your blog has not yet been indexed by the three major search engines (Google, Yahoo and Bing), then it’s time to stop waiting and be proactive -submit your blog to them! Submission will increase your blog chances of being indexed the next time they crawl the web. Submission is free and is very easy to do.

Checking whether your blog is indexed
Before submitting your blog, you might want to do a “site search” to check its status (whether your blog is indeed has not been indexed yet). Enter this search query in the search box:

site:domain

Replace domain with your domain name, for example for a blogspot blog enter site:yourblogname.blogspot.com.

If the search produces no results, then go ahead with the submission. (If your blog has already been indexed, this search will return a list of all your indexed blog pages).
Use the same query for all three search engines.

Yahoo! also offers a number of ways for content providers to submit web pages and content directly to the search index.

The search index, which contains several billion web pages, is more than 99% populated through the free crawl process. The web crawler automatically finds new content for indexing. If pages already in the search index link to your site, it is considered for inclusion in the next update of the index.

Step 1: Adding a Blog to Yahoo and Authentication

To add your blog to Yahoo search engine, you need to login to your Site Explorer here first. You will see “Add my site” field where you need to enter your blog URL (ex. http://yourblog.com) and click the button. Easy, eh?

Food/Recipes

• Yummly: semantic recipe search

Mobile/Handheld

• Taganode Local Search Engine
• Taptu: taptu mobile/social search

Job

Main article: Job search engine

• Bixee.com (India)
• CareerBuilder.com (USA)
• Craigslist (by city)
• Dice.com (USA)
• Eluta.ca (Canada)
• Hotjobs.com (USA)
• Incruit (Korea)
• Indeed.com (USA)
• LinkUp.com (USA)
• Monster.com (USA), (India)
• Naukri.com (India)
• Yahoo! HotJobs (Countrywise subdomains, International)

By content/topic

General

• Ask.com
• Baidu (Chinese, Japanese)
• Bing
• Blekko
• Duck Duck Go
• Google
• Kosmix
• Sogou (Chinese)
• Soso.com (Chinese)
• Yahoo!
• Yandex (Russian)
• Yebol
• Yodao (Chinese)

Getting indexed

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search result. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. Additionally, search engines sometimes have problems with crawling sites with certain kinds of graphic content, flash files, portable document format files, and dynamic content. 

Preventing crawling

Main article: Robots Exclusion Standard

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

Increasing prominence

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the "canonical" meta tag or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The initialism "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

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